Simple pure beauty in every drop

Simple is a vegan cosmetic brand specializing in lipsticks and organic lip oils. The logo reflects the product’s jelly-like texture, designed to resemble soft, glossy drops that capture its smooth and nourishing formula. With a fresh green color palette symbolizing purity and eco-friendliness, the brand highlights its commitment to sustainability. Infused with petals, this organic lip oil provides a beautifully sustainable and gentle touch, making it kind to both lips and nature.