SNO luxe knitwear Scandinavian soul

SNO is a Swedish woolen clothing and apparel brand known for its timeless and luxe knitwear. The brand required a minimalist Scandi-styled brand ID, which I reflected through a sleek logo incorporating a subtle sheep element, symbolizing authenticity and craftsmanship. The warm winter color palette—rich orange, natural wool cream, and deep green-blue—captures the cozy essence of Nordic winters. The branding extends across clothing tags, posters, and packaging, creating a cohesive and elegant visual identity. SNO embodies tradition, sustainability, and Scandinavian simplicity.